is Ray Evans. I started selling cars in 1979.
I was a factory rep for Gulf States Toyota and have sat in every
sales chair in the dealership over the last thirty plus years, including two stints as General Manager. I know the car business.
I launched the first online Automobile Dealer directory, dfwAutoDealers.com,
in 1997 and have been helping dealers sell cars using
the tools and technology of the Internet ever since.
I set up three dealership Internet departments and own
over 650 domains drawing thousands of unique visitors a month through
Search Engine Marketing (SEM).
Search Engine Marketing (also known as
Pay-Per-Click or PPC) is the best way to ensure that you
will appear on the first page of a Search Engine search.
In order to utilize this service you must complete the
Go to Google AdWords and/or Microsoft
Ad Center and create accounts for your
Make a list of keywords that
customers are likely to use to find you and your
targeted campaigns for content, search, display,
mobile and remarketing
Write short, effective advertisements that
describe your product and/or services
Use analytics tools to choose a
maximum bid price for each click on your ads
Determine whether to set each
keyword's match type to exact, phrase, or broad
Enter a maximum daily advertising
budget that reflects your desired investment
Monitor the performance of each
keyword and each advertisement
Modify and optimize your ad copy
several times a month
your bid strategy and keyword list, every
PPC is the quickest way to drive
traffic to your website. There's also Social Media
like FaceBook and Twitter that can cost-effectively
reach millions of potential buyers. How about your
directory listings? Are they up-to-date? Did
you know that your directory listings impact your
ranking on the search engines?
You can do it yourself; but if you
want help developing and implementing an effective
inbound/outbound marketing strategy, doesn't it make sense to use someone who knows both the car business and the Internet?
From writing effective copy to creating graphic banners
with over thirty years automotive sales and management
experience and almost twenty years marketing on the Internet I can help you in ways others can't.
Sorry, we only work with
one dealer in each franchise per marketing area.
If you're interested, call me direct at 817-715-9802 or email
and let?s talk.
No salesmen, no employees...just me.
To Your Success,
"A website without
a webmaster is like a car without a driver...it might look good, but it won't get you very far."